Posts Tagged ‘promotion’
Motivating E-mail Newsletter Designs
A newsletter is a mighty marketing instrument and an exclusive mean of personal communication with the customers. Due to newsletters the company can inform the target audience about new services, offers, products or simply remind the user about its existence in order not to lose the customer. A newsletter should bring positive emotions, breaking news, certain benefits and valuable information, which can be read nowhere else. As a matter of fact, there are some main characteristics that single out a newsletter the users won’t delete from their e-mail box before viewing.
Both processes of subscription and unsubscription should be fulminant and easy as a pie. The subscription form should not contain too many fields; the user’s e-mail address is enough. No harm will be to remind a person how to change the email address and share the newsletter with friends. It’s better to warn the addressees how often they will receive the newsletter.
Sophisticated newsletters containing a lot of text are not in favor among the readers, it’s much better to design it as a one or two column structure with a vivid combination of appealing images, numbers and colors. Creativity and proper graphic elements’ placement are much more helpful when you want to draw the attention to important content. Witty snazzy headlines, composed in such a way that it is quite easy to guess what the paragraph is about, encourage the user to read the rest of the issue. Needless to say that the information should be up-to-date and contain all exclusive rewards, such as freebies, special deals or discounts promised at subscription. Essential are sections with sender details, subject and date.
To bring profit to the company, a newsletter should be as personalized as possible, in other words, a person should be interested in all those propositions. Each newsletter has its major purpose, for instance, to acquaint the user with a new offer, product or service. The design adjusts to this particular promotional objective.
The most ingenious and well-directed newsletter designs are represented in the collection below:
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