Archive for August, 2015
Can you imagine a city without outdoor advertising? All those billboards, bus stop posters and posters placed in the subway which we simply cannot avoid while waiting for the next train.
Probably a city without all this stuffing would go plain and dull.
If you think why it became an inevitable part of our big-city life, the answer will pop up in your head immediately: outer advertising is one of the most efficient ones.
There is nothing more influential than an image when a viewer doesn’t choose to see or not to see it. And even if a person gets irritated by what he sees, the subconsciousness will imprint the image of the product and afterwards, he’ll forget the emotions, but remember the brand.
However, even simulating outdoor advertising is still very powerful: people are used to seeing design works in the streets, and the fact that a man’s eye is trained to connect a street billboard with a powerful brand, can play for your good.
If you choose to present your graphic design work (whether you want to showcase your ready work or you need to show your client how his product may look like), one of the best ways to do that is to use mockups.
Here we suggest you to take a look at 15+ free outdoor advertising mockups which you can apply in your work.