22Feb

Color Palettes of Fashion Sites. Modern Trends

Colors stimulate senses. Sometimes it’s enough to use the sappy colors in design to make the visitors feel the joy of the sunny summer noon. Certain colors and their combinations set up the right tone, and send the particular message to the viewers. About the theory of colors and their meanings you can find a lot of information all over the web, but the goal of this post is a search of Color Palettes of Fashion Sites. Modern Trends.

What it the reason for the choice of particular colors? As you see from these examples, the colors reflect the idea of the company.

  • The classic brands prefer to use several colors in design, where black and white are obligatory, and one or two bright ones add the effectiveness.
  • The men’s brands use natural colors in their sites, the ones for women play with both natural and artificial.
  • Companies with young target audience prefer soft and delicate colors, when brands oriented at people of the older age use more saturated tints.
  • The wedding fashion sites prefer elegant color schemes in light colors, the sport sites pitch upon bright energetic colors.

It’s quite interesting to observe how all these secrets are implemented in sites, and I offer you to do it with me.

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freepeople.com

According to the latest reports of popular 2013 spring colors, this site features most of them. Violet, linen, pink, white – they reflect the design direction of the brand. Young, free and modern – these are its main points.

 


Site’s Color Palette:

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versace.com

These three colors: black, lemon and gray have a striking effect. They attract attention, play with it, and fit in the perfect way for this highly classical brand.

 


Site’s Color Palette:

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conspiracy.it

“One Step Beyond” – this is the motto of the next fashion brand. Elegance and unique style is to be found in each item from this collection. The color scheme that is used here underlines these characteristics.

 


Site’s Color Palette:

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bokicabo.com

The home page of the next website shows the joyful color palette. The site presents spring/summer collection, and these colors are the best to create the tone of warm sunny days.

 


Site’s Color Palette:

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charlescampbellbespoke.co

This pleasant to eyes color scheme builds the romantic atmosphere and inspires you to see more. The site offers creating various clothes that reflect the occasion. It can be wedding or any other ceremony. That’s why the choice of this elegant color palette is obvious.

 


Site’s Color Palette:

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gubbandmackie.com

This brand makes officers’ uniforms for the New Zealand Navy, and that’s why the site is created in the traditional colors of New Zealand flag. The great example of identification.

 


Site’s Color Palette:

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lacoste.com

Fresh, airy – these are the first associations that appear when you look at the site. The red elements such as red typography add the effective tone, and complete the whole design concept. Nice solution for modern fashion brand.

 


Site’s Color Palette:

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lexception.com

Elegance and delicacy, all elements create the soft tone and add the unique touch to the brand that is advertized here.

 


Site’s Color Palette:

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manufacturedessai.it

The color palette that you can notice here speaks for the young and a bit provocative ideas of this fashion trend. If you are looking for the daring design, try this color combination to show your ideas in the best way.

 


Site’s Color Palette:

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mens.timberland.com

The clean and rustic style of the products is perfectly reflected in the design concept of this web presence. The natural colors and some grunge elements are nicely associated with the company’s idea.

 


Site’s Color Palette:

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nike.com

Be sporty, healthy, and up-to-date! Nike company offers the products that support you in all your sport undertakings. The energetic color scheme creates the effective tone, thus complementing the company’s idea.

 


Site’s Color Palette:

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protest.eu

The whole website design got soaked and wet with the spirit of winter sports. Basic colors of the layout remind all those bright garments skiers conquer the peaks in, and encourage even the most indecisive “adrenaline junkie” to buy a snowboard. Going to mountains? Be bright!

 


Site’s Color Palette:

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robertadicamerino.com

Sometimes 3 colors are enough to create the stunning design that will focus attention on all products of your company. The very thing was done by the next brand. Red header and footer act as an effective frame, and the white space of the content part is ideal for showing fashion goods.

 


Site’s Color Palette:

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supplystore.com.au

Have you seen the lowest minimal website ever? Check out the SupplyStore, all you will see is an endless white home page, dozen of brands stuffed into and all in black & white, except for the grey sidebar and blue header that slightly dilute the presentation making it a bit more curious.

 


Site’s Color Palette:

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wrangler-europe.com

Everything simple is great, especially when it is creatively done. The same goes about Wrangler site. It reminds a bit the retro style with white and black colors as the primary ones. Quite simple, but still effective.

 


Site’s Color Palette:

The color palette you choose for the site plays a key role. The correctly chosen one can communicate the main idea of your company and present the products in the most favorable way. If you want to make the visitors interested in your fashion business, appeal to them with the site in pleasant to eye colors. The choice of the color scheme depends on the business-orientation of the fashion company, the products it offers and target audience. Take all these points in consideration, play with colors, and create the design that sells.

If you choose a template to create your own fashion site, use the one that is professionally done and pleases the eyes with the visually-attractive color palette. Get any of WordPress fashion themes, and show a real fashion to the world around.

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