Typography as a Great Tool for Improving Usability
Hi guys! Are you ready to get a new portion of useful info? Today we are going to discuss such a topic as Typography. But before we jump into the details, let us say something. It doesn’t matter who are you: an experienced web designer or a newbie you definitely would like to find out some more ways that help to improve your website. So we do our best to collect only the most essential information and facts that are aimed to help you to promote your business online.
Let us ask you one question: have you ever thought that typography is a great tool for improving usability? If you think it’s nothing, think again.
Typography affects the comfort and speed of reading. Also it is used to emphasize the proper ideas. If you want to hold the attention of the visitors of your site – you should select the proper type for typography rhythm, style, mood and legibility which are being set by font type, size, spacing, kerning, orientation etc. Don’t forget about such a factor as the flow of the eye movement through the body text.
And that’s not all. Do you want to find out where to place the most essential info on your website? Eye-tracking visualizations help us to reveal this secret with a help of specific F-Shaped pattern for reading web content. It means that users follow two horizontal stripes and a vertical stripe instinctively. So use this fact to place all the important information right in that area. Astonishing, isn’t it?
Seriously, put some thought into this. If you take into consideration such a great tool for improving usability as typography you will surely attract more visitors and in such a way promote you online business.
