The designing process is very interesting and absorbent. But there is no matter how exciting it may seem, this process requires artistic talent, experience and a working knowledge of some basic layout principles.

Here are some useful tips to think about when designing your website.

1. The needs of your visitors should be the part of the design, not as an afterthought. Don’t try to create something extraordinary and intricate to surprise everybody. This will only confuse them. Just remember that users like consistency.

2. Make sure you have a really good landing page, otherwise people will leave as fast as they came in.

3. Usability is by far the most important criterion while estimating a business website. It is closely connected to the needs of your visitors as well. So, the things like where to place the line navigation, search box and etc will all affect usability.

4. One of the main rules is to keep your website design simple. The simplicity of navigation, simplicity of the text is a guarantee that user does not leave your site as soon as possible.

5. Make sure that your site has enough information to meet the standards. But at the same time, don’t overwhelm it with lots of facts, forms, tables and info blocks. Everything should be balanced and harmoniously combined.

6. If you are selling something, of course, you should write effective and informative products descriptions. Don’t try to use ornate writing style just only to draw your visitors’ attention. The more stiltedly you write, the lesser people trust. Speaking about it I always recollect the words of David Ogilvy: “What you say is more important than how you say it”.

7. Define your target audience so it wouldn’t appear that you are selling “ice cubes to Eskimos”.

8. Make sure you have a really good and informative “About” page where you may tell the visitors who you are and give them a reason to trust your advise and services.

9. Don’t overwhelm your site with the text and graphics, tables and data. Having an empty space is also very important. Whitespace should be carefully planned because it helps to create balance and unity of the whole web site.

10. When you think that your site is almost ready and the work is nearing to the end, have someone to evaluate it. For this purpose you may write a post on different web design forums asking for reviews and constructive criticism. Practice shows that no matter how much you would look, others can find more.