Hey Team!!!! Uncle Arthur is back with another Super Tip - so open your eyes!  Today it’s all about the headlines and titles in your webpages.  The keywords in your titles and headlines are important, but those headlines and titles must also be interesting to humans as well as search engine spiders. Here’s the reasons (You know Uncle Arthur always gives you the reasons.)

One important way in which the wording of your headlines, subheadlines, titles and subtitles is important is HOW your webpage will appear in the SERP, not just HOW HIGH.  If you have the right keywords and SEO for your page there is a good chance your page will appear high in the listings.  Maybe not #1 or #20, but no matter how high it is it will only be chosen by the human searcher for reading if the title or headline or description is interesting to them.

Case in point:  You search the term “seafood wholesaler.”  Let’s say that on the first page of ten webpages displayed you read three different titles and headlines:

1) “Wholesale Seafood Supplier | Fresh Seafood Distributor | Dungeness … Leading wholesale seafood supplier ships fresh frozen seafood worldwide! Request wholesale quotes online now for all your fresh seafood needs…”

2) “Learn about sea food wholesalers in Australia.  Learn about sea food wholesalers in Australia. Get the details of these wholesalers and other details. Click here now! …”

3) “Seafood Supply Company - Wholesale Seafood Distributor - Fresh …Seafood Supply Company is a government inspected wholesale seafood distributor in business since 1974 selling fresh whole fish fresh fillets and frozen …”

Now, Uncle Arthur wants you to choose which listing is best for you. Now, after you choose think about your reasoning for choosing the one you selected.  This type of reasoning causes the searcher to click on only the interesting headlines and titles even if you have to go to a lower ranking webpage, maybe the next page before you click.

If a number #1 webpage in a SERP gets only a few hits, but a number #7 or a number #27 gets a lot of hits, especially for it’s lower position, then the search algorithm will move the listing up in the SERP.  This means that the traffic that your subtitles and subheadlines can generate may actually raise your page in the rankings.

This increase in traffic can also get incoming links to your webpages from appreciative visitors - who came to your website, not because it was number #1 but because it was an interesting number #25.

Your headlines and titles are critical to your SEO.  Webmasters have had to create interesting titles and headlines that leave out some of the keywords and still get good traffic and a raise in the SERP.

A title can have the exact keyword you want but make for very uninteresting reading - so Uncle Arthur is telling you that you must adjust your headlines and subtitles for both spiders and human readers to get the best possible results.  So an excellent headline can attract readership and ultimately more incoming links - more than a poor headline with the exact keyword phrase at the very beginning of the headline.

“Row well number 44, and live,”
Arthur “Ben-Hur” Browning

Anyone who Blogs for personal, business or health reasons needs to consider the low cost appraoch offered by WordPress with it’s free hosting services.  A low cost theme for your clinic’s recipes from the Food club can promote heart healthy nutrition Heart with Cuisine tips for Low Calorie Dishes.  You can feature Casseroles, Soups, Special Diet Salads, Menu Sauces, Low Fat Carbohydrate, Protein Cholesterol, Herbs Spices, Snacks on this beautiful example below.

WordPress Theme #17474

WordPress Themes can offer your recipes for Low Fat Food and the Nutrition for a Heart Healthy lifestyle. Cuisine with low calorie dishes could even be categorized into Casseroles, Soups, Salads and Sauces.  A menu specializing in Carbohydrate, Protein and Cholesterol considerations for health can add sections for Herbs and  Spices.  Teach healthy Snacks on a Blog for a Special Diet.

Soups maybe increasing in popularity with the Heart Healthy crowd.  But your friends and clients need a WordPress Theme for a truly educational blog so Snacks and other Recipes can be explained.  Food and Nutrition can be written into cuisine with low calorie dishes as the central focus.  Casseroles for Special Diets as well as Salads can be shown as part of a Menu with fat free Sauces, Carbohydrate and Protein snacks, Cholesterol Health topics as well as spices with herbs.

If you want to see a great collection of affordable WordPress Themes just look here.  Your recipes for all Foods and Nutrition topics can contain Healthy Cuisine with low Calorie Dishes, Casseroles, Soups Special heart Diet salads Menu Sauces Low Fat Carbohydrate Protein Cholesterol.  Herbs and Spices can be added to the Snacks Blog topics.  Blogging is a real solution to establishing a low cost SEO support for a major website or maintaining an online presence for a small business, I think.

Dishes with Casseroles and Soups on your Special Diets can showcase new Salads Menus, Sauces, Low Fat and Carbohydrate, or high Protein dishes.  The WordPress Theme for your Recipes, Food Nutrition, Heart and Healthy Cuisine, Calorie or Cholesterol Health, with Herbs, Spices and Snacks Blog.

Blog Me Tender, Blog Me True,
Never Let Me Go,
Arthur Browning

Making sure that you get good SEO ranking depends on just a few important factors. Uncle Arthur has provided this invaluable article - a quickie review of those factors - to give you the summary for success. Here are the factors:

1) The design of any website is important to the way search engine spiders read your website. Search engine spiders rate your code and content by it’s position in the webpage. Keep your keywords in the content as high on each page as possible so that it is credited with more weight in the page.

2) Optimizing content is all about using keywords that you want the spider to find. There are three parts to this process: keyword density, formatting, and overall website relevancy.

Keyword density is the frequency of use of a particular keyword in a text per 100 words of text. Keyword density of 3-5% is optimal.Get your content into a format that the spiders like to read - this means use keywords in all titles, header tags and content. If you capitalized, bold or italicize this will also increase the spiders notice of your keywords. If you emphasize your keywords about on fourth of the times that they are used, then you will get a maximal effect.

Whole site relevancy is important because if your website has all its content about dogs and dog care it will do better for those keywords than a competitor site that has many different keyword groups for cats, squirrels and aquariums.

3) Building inbound links is extremely important. These links should be built from many types of sources. Here are the main sources:

Submit your website to directories. This provides links and brings traffic to your website. Some directory listings are free of charge. The more relevant the directory listing is to your content the better.

Send out articles to ezines with your links at the end of the article and leave comments with your links on various relevant blogs to spread out some inbound links.

Write for your own blog and add links to your content pages. Swap blogroll links with other relevant blogs.

Use more internal links on your website from one page to another to increase your website’s weight.

5) Use social media for SEO to get the links from the social networking websites themselves, which have value, and you can network with many relevant webistes for further collaboration and reciprocal linking. Any relevant sites that are in your community add to your relevancy.

Uncle Arthur knows that if you do these simple things you will get better SEO rankings because you will keep your visitors, including the spiders, coming back for more relevant content on more links. That’s the quickie! Whoo! Hoo!!!

The SEO Love Slave,
Arthur Browning

Every business needs advertising.  Adding various ads strategies to any campaign demands expert opinion to get the best bang for the buck.  A Flash Template can get your Agency website for Marketing by Radio Television Magazine Newspaper Billboard and Internet Website going in your office.

Flash Template #17510

A website campaign for your Advertising Agency can certainly benefit from this Flash Template as a low cost way to beef up your Marketing Strategies. Your Office Business can sell Ads much better by billboard, radio, television, magazine or newspaper if you already have a successful internet website campaign.

Television and magazines have a strong place in advertising, but the internet is a major player now in ads campaigns. Strategies can be sold on the internet for your Marketing Office. All agency businesses need to show their success with their own internet website, done inexpensively with a Flash Template. You can no longer use only radio and newspaper to sell billboard ads, you need a website on the internet.

See an astounding collection of beautifully designed Flash Templates for advertising any type of business here. Marketing your agency has never been easier. Office strategies ads use magazines as well as radio and television. The newspaper is full of billboard rentals - get your message out with an internet website campaign.

Televison Internet Advertising for Flash Template Agency Marketing Office Business Strategies. Ads Radio Magazine Newspaper Billboard Website Campaign.

All the world’s a stage, and all the men and women merely players:
Arthur Browning

Graphic design has always been interesting to me. I recently saw the portfolio of Chris Robinson at Crobbo.com. Chris has some interesting stuff for many different types of projects. His blog, http://crobbocom.blogspot.com  is also very interesting. I asked Chris for an interview.

Where are you located? “Currently I’m located in a small English coastal town called Grimsby. As the name suggests, it is pretty grim here, even more so now that it’s winter!”

What are your areas of specialization? “I am a graphic designer / illustrator who dabbles in various mediums. At the moment, I do quite a lot of on-screen design - websites, illustrations, icons, interfaces etc., but I do the odd print project now and again. I love working on it all really.’

What are you most known for on the web? “I’m not sure I am that well known at the moment, but in terms of what I have personally achieved, I’d say people might know me from one of my websites, www.thelearnlist.com . I was also recently featured in a Computer Arts magazine article as one of 10 young designers throughout the world to keep an eye on. The biggest clients I have worked with so far are Sony Ericsson, Sony Electronics and 14th Floor Records.”

Where do you blog or work at? “I get to work from home, or wherever I can get a wireless connection for my laptop, so I am very lucky in that regard!”

How did you get into web design? “Many years ago I used to be heavily into the Dragonball Z tv program, and I made a fan website to show my love for it! It’s so embarrassing, I started out using Paintshop Pro and this awful Netscape web design software.”

What is your general opinion on current trends? “I really love it! Some of the stuff that can be done is so cool and mind boggling. The kind of web apps being released from the likes of 37signals etc makes me excited about what can be possible.”

Why do you think CSS design is becoming so popular among web designers? “I can’t speak for everyone else, but personally for me it’s the speed in which you can make fairly significant changes throughout your pages while only
editing one CSS document. When I think back to the times where you’d have to change fonts, table colors, etc. manually, you can see why people would use CSS instead.”

What will be the next big development in webpage design? “That’s a tough question. I don’t claim to be any kind of expert on this sort of thing, but I’d personally like to see maybe a bit more user interaction with websites. I don’t know whether this kind of technology is out already - probably is for Flash - but things like voice and web cam interaction would be very cool, especially for things like online games. There will probably be some more big developments in design for mobile devices. If Apple released an SDK for their accelerometer for the iPhone, I can imagine some great user experience interfaces and games that could come out of that.”

What do you think about Flash technology? “I think Flash technology, when used creatively, can be mind blowing. I love the 3d/green screen video/animation mash-ups that the film companies seem to be bringing out more regularly now. One specific instance that comes to mind is that Darth Vadar 20 questions game that was out a while ago. For those who haven’t seen it, it was an interactive video interface where Darth Vadar would guess what you were thinking about in 20 questions. Really cutting edge stuff, and that was over a year ago too!”

If you could eliminate one trend from the Web, what would it be? Why? “One area that has given me and lots of other  designers massive problems is the browser compatibility issue. If there could be a single protocol for all web browsers on how they render websites, that would save so much time that people waste stressing and trying to get their websites to work in all browsers - I’m looking at your IE!. Other than that, I quite like the variety of technologies and trends out there at the moment.”Tell us about your use of colors in your designs. “I like to keep things simple in terms of colour usage for my designs. I usually go for one or two bright colors and then compliment those with more neutral colors, and that’s it really!”

What are your sources of inspiration? “So many things inspire me, great design, architecture, photography, the natural world, fashion, patterns in random places, so much. I’m passionate about so many things in the world, some being within design and some away from it, and I think it helps me look at projects from new, different perspectives.”

What are your favorite website designs that you did and did NOT design yourself? “I think my favorite website I designed myself has got to be www.barelyoriginal.co.uk It’s the site for an online skateboarding web zine that I used to run a while ago. I have so many good memories of the times I spent making that. Apart from that, I really like the design for my own portfolio at www.crobbo.com . It took me quite a while to design an effective menu system, but I think it works well. My favorite website that I did not design has to be the actual web app for www.basecamphq.com . It has been a god-send in how simple, stylish and effective the interface is and has helped cut massive amounts of time off projects. The design studio - Bad Assembly http://www.badassembly.com/ also has a website that I’ve loved for quite a while. The navigation is so fluid, just beautiful.”

What was the toughest project or customer situation you’ve encountered? “I’d have to say that the toughest project I’ve worked on so far would be for Sony Ericsson. I can’t really say much about the specifics because I’m under an NDA contract, but I had to design some photorealistic vector icons for one of their products. In terms of technicalities, it pushed the boundaries of what I thought I was capable of doing, and I learned SO much.”

What are your interests and dislikes in webpage design? “At the minute, I’m really loving all those super clean, functional web 2.0 apps that are out, and I’d love to be apart of some kind of similar project myself one day. Like I mentioned earlier, I’m also loving those flash websites that incorporate video with high production values. What I don’t like so much are all those samey looking CSS websites, which lack creativity and frankly are quite boring!”

What were the mistakes you learned from most while in the web design industry? “I have to say my biggest mistake when handling client website projects would be not specifying every last detail in a contract before starting. A few times in the past this had led to endless hours or changes that I wasn’t getting paid for.”

What is it you most like and dislike about being a web designer? “I love the actual part of designing a website and finding different ways to display content to the user. What I dislike the most is actually making them work, it’s not my strong point and it’s just so tedious! I prefer to let the developers handle the back-end workings of web projects now, and I just concentrate on the part I love, making it pretty!”

What blogs or magazine articles would you suggest reading in order to increase design knowledge? “I don’t really read many web design blogs myself, but for magazines, I read Computer Arts - http://www.computerarts.co.uk, and Digital Arts Online - formerly Digit - http://www.digitalartsonline.co.uk, for my fix on design news, tips and information. I would have to also shamelessly plug my own website, ‘The Learn List’ http://www.thelearnlist.com. It lists pretty much all of the best learning resources for the most popular design programs and technologies.”

What advice would you give to beginning web designers? “My advice to those starting out and wanting to make a career out of web design, firstly, would be to get a strong portfolio of work together. The way you could go about doing this is to start out doing projects for free or little pay. You’ll be surprised how many people take you up on the offer! This way you will get to work on a number of projects and learn the craft that way. You could also mix in personal projects in with these as well, but the main thing to keep in mind is quality - attention to detail and creativity. It’s almost like a science, look at the websites you like the most, figure out exactly which parts you like and why, then try and use the same principles in your own designs. That doesn’t mean copy the websites directly, but trying to take inspiration and implement those principles in new, different and sometimes better ways. Once you have a solid portfolio together, you’ll be able to get more of the kind of work you love!”

Thank you Chris for the insights and the designs, we wish you continued success.

The Eminem of Designer Interviews,
Arthur Browning

Office News Blogs are a great way to update everybody on the team and keep them interested with reminders and project schedules.  WordPress has the best platform, which is even free to host, so using a theme for small business forum or conference up to a major corporation publication that can let your company know of business in the firm or a specific department.

WordPress Theme #17339

If your department needs a blog get a good WordPress Theme to keep your business or small office news updates in the minds and hearts of your team. Forums or online conference schedules let the corporation provide Company Firm Department

WordPress Theme Business Blog Small Office News Updates Team Forum Conference Schedule Corporation provide Company information 24/7 in the firm for every department.

The most amazing collection of elegant and affordable WordPress Themes can be seen here. Business Blogs for every Small Office Company shows it’s Schedule. The firm or department posts it’s news updates for the team forum discussion or conference on corporation affairs.

Don’t leave home without it! WordPress Themes keep your personnel on the same page for Business. Blog the Small Office News and post all of your Updates for the Team Forum Conference. Schedule Corporation and Company mergers on the Firm’s Departmental blog.

Trying to live up to my reputation,
Arthur Browning