Hey Team!!!! Uncle Arthur is back with another Super Tip - so open your eyes!  Today it’s all about the headlines and titles in your webpages.  The keywords in your titles and headlines are important, but those headlines and titles must also be interesting to humans as well as search engine spiders. Here’s the reasons (You know Uncle Arthur always gives you the reasons.)

One important way in which the wording of your headlines, subheadlines, titles and subtitles is important is HOW your webpage will appear in the SERP, not just HOW HIGH.  If you have the right keywords and SEO for your page there is a good chance your page will appear high in the listings.  Maybe not #1 or #20, but no matter how high it is it will only be chosen by the human searcher for reading if the title or headline or description is interesting to them.

Case in point:  You search the term “seafood wholesaler.”  Let’s say that on the first page of ten webpages displayed you read three different titles and headlines:

1) “Wholesale Seafood Supplier | Fresh Seafood Distributor | Dungeness … Leading wholesale seafood supplier ships fresh frozen seafood worldwide! Request wholesale quotes online now for all your fresh seafood needs…”

2) “Learn about sea food wholesalers in Australia.  Learn about sea food wholesalers in Australia. Get the details of these wholesalers and other details. Click here now! …”

3) “Seafood Supply Company - Wholesale Seafood Distributor - Fresh …Seafood Supply Company is a government inspected wholesale seafood distributor in business since 1974 selling fresh whole fish fresh fillets and frozen …”

Now, Uncle Arthur wants you to choose which listing is best for you. Now, after you choose think about your reasoning for choosing the one you selected.  This type of reasoning causes the searcher to click on only the interesting headlines and titles even if you have to go to a lower ranking webpage, maybe the next page before you click.

If a number #1 webpage in a SERP gets only a few hits, but a number #7 or a number #27 gets a lot of hits, especially for it’s lower position, then the search algorithm will move the listing up in the SERP.  This means that the traffic that your subtitles and subheadlines can generate may actually raise your page in the rankings.

This increase in traffic can also get incoming links to your webpages from appreciative visitors - who came to your website, not because it was number #1 but because it was an interesting number #25.

Your headlines and titles are critical to your SEO.  Webmasters have had to create interesting titles and headlines that leave out some of the keywords and still get good traffic and a raise in the SERP.

A title can have the exact keyword you want but make for very uninteresting reading - so Uncle Arthur is telling you that you must adjust your headlines and subtitles for both spiders and human readers to get the best possible results.  So an excellent headline can attract readership and ultimately more incoming links - more than a poor headline with the exact keyword phrase at the very beginning of the headline.

“Row well number 44, and live,”
Arthur “Ben-Hur” Browning