Search engine rankings change a lot, sometimes unexpectedly - but nobody wants to leave the top 10 for the #46 spot. Uncle Arthur is here to tell you that this is a bad sign. It depends how long the change lasts, and what you can do about it. You need to learn why your webpage dropped so much in the rankings before you can get a hold of the situation. And then maybe you can prevent these drops from happening. Uncle Arthur will give you the Big 6 Six Reasons for Drops In Search Rankings.

1) Spam Damage - The search engines hate spam and they associate any cloaking, hidden text, doorway pages or other spam-like elements to spam. Make extra sure you do not use these types of techniques - just take them off the pages now.

2) Technical Difficulties - A server with problems can be a reason for a drop in ranking. If your website is not available or is  very slow the search engine bots will not give your web pages good rankings - they don’t know your webpages. If your website shows the correct web page in the web browser but your host gives the error code you won’t get indexed either. Make sure you have a quality server with no downtime and also check the HTTP status code that your website shows.

3) Algorithm Changes - Search engines change their algorithms periodically to test and to upgrade their search abilities. A change can cause your website to move up or down. After a week if the ranking stays below your usual ranking then you will have to find out from other webmasters what adjustments to the algorithms need to be made. You should change your optimization to get your website back up to rank.

4) Website Changes - Webpages need to change occasionally. If changes are small there should be no big problem. However a redesign of your website or adding new keywords on a page might lower your rank for a while on the SERPs. Google has a mechanism specifically for changed web pages. It gives a low ranking temporarily before it makes a complete measure of your page by its algorithm. Do not change any of your webpages that have high SERP ranking unless necessary.

5) Changes in Links - Well established websites with plenty of inbound links are not affected by loss of a few links. If you have a larger percentage of paid links that are missing when the bot comes to visit then this can cause a significant drop. Major changes in linking structure of a webpage can drop your rank too. If you do use a lot of paid links you should also try to get inbound links with more duration. Continually adding links is necessary to maintain good rankings. Without new links your website will slide gradually down the rankings.

6) Changes in Competitors - Your competitors have webpages that can pass you in the rankingss if they are better optimized and get better links. Your competitors use the same keywords as you. You must write better content and
get better links than they do or it’s only a matter of time.

Every website has significant ranking drops from time to time. Don’t panic, get even, then pass your competitors. Find out the reason for your drop and work on a plan to fix your rank.

You Light Up My Life,
Arthur Browning

Concern with the environment is popular and necessary nowadays. Blogs that offer notes on different ecosystems for the study of various species or biology studies in conservation need a WordPress Theme to look sharp. Wildlife and ecology for nature in the parks, forests, rivers, streams and lakes is essential now.

Wordpress Theme #17004

Biology blog notes on conservation and the environment allow wildlife and ecology studies conducted on all species in an ecosystem to promote the nature of rivers, lakes, forest and stream - even state or national parks. This WordPress Theme is a perfect example of how to dress up a new or old blog that needs a facelift on a budget.

To see a large collection of beautiful WordPress Themes just click here. Wildlife in an ecology never looked better. When you write or post photos on nature subjects your blog notes can show events in stream, lake, river or forest. Ecosystems of the Parks have a range of species that people need to understand. To appreciate the biology of conservation of any environment people need knowledge.

Streams run to lakes, rivers through forests and we see the interactivity of all the species of any ecosystem a system of biology with necessary diversity. Your new WordPress Theme can elucidate the diverse interactions of wildlife in any ecology of nature or parks with germaine blog notes on conservation of the environment.

People who are finally concerned about the environment need to read blog notes that give first-hand information on wildlife and the ecology of nature. Our parks, forests, rivers, streams, lakes and other ecosystems contain a biology for conservation that a WordPress Theme can present beautifully.

Mister Natural,
Arthur Browning

Offering a good profile online in the community is necessary for any business. Lawyers are no exeption to this. An attorney or paralegal can use a Flash Template to make a low cost legal counsel practice website for their small firm. Law offices for court actions on criminal civil and family need counsel services listed.

Flash Template #17052

Again, a flash template allows a law office to get business for lawyer, attorney and paralegal practice legal for small claims. Every firm with court action on family, criminal and civil procedures for counsel. When a small law firm offers services for legal counsel a flash template is the best way to get your office notoriety for any attorney, lawyer or paralegal with a practice in civil, criminal or family court. Here is a great array of flash templates for any business.

Small legal firms won’t stay small if they show their services for Criminal, Civil and Family practices. The flash template website guarantees that your law office will make a good impression on any lawyer. If your attorney or paralegal has a court date the counsel schedule can be posted

Criminal and civil practice has legal service provided for court by lawyers from a well represented office. The flash template makes your law firm an attorney and paralegal small family counsel with a reputation.

I’ll Take the Fifth,
Arthur Browning

I was cruising through some great looking websites the other day and ran across GreenHousePartners.com. They have some interesting graphic concepts in their portfolio. I contacted Gary Wiese for an interview. Gary also has a personal portfolio website at PhonyLawn.com.

How did you get into web design? “I got into it at my first job out of school. There wasn’t much of a focus on it during school, so I was really immersed right after school. I enjoyed it right away.”

Describe how your work process usually flows, how do you like to start, what are the key points to consider, etc.? “Thumbnails, thumbnails, thumbnails. I find it’s the best way to start any project - id, print or web. It’s quick and easy to sketch something up to see if it will work. It’s also a way to get around the pitfalls of getting caught up in details like colors or fonts. Once I’m happy with a direction then I move to the machine.”

Do you submit your design works to showcase sites for reviews? “Occasionally, but it’s not my focus. I did, however, submit my own portfolio site to several.”

How much does other people’s opinion matter to you? “It matters a little. But really, the only opinions that matter are those of my clients and colleagues.”

Has anybody ever told you anything negative about your website? How do you deal with criticism? “Of course, but I don’t mind negative feedback so long as it’s constructive and honest. If it’s constructive, it will make me think about new projects differently before I start. It’s hard to take criticism that’s purely subjective.”

Where do you get your art for these webpages? “I think every designer has a library of textures, images, fonts, etc. they pull from. I often recycle old ideas that weren’t chosen.”

What do you think about Flash technology? “Flash is a great and powerful tool—when it’s used correctly. Designers are producing entire sites in flash and only using the technology for gimmicky transitions. I would only use flash when it’s going to increase the level of engagement of the audience.”

If you could eliminate one trend from the Web, what would it be? Why? “I feel like everyone’s using a white background with a mirror image of the object.”

What does “clean interface” mean to you? “One that strikes the balance of content and design. http://www.nytimes.com is a great example of this. They do an amazing job of keeping it visually compelling while staying informational.”

Tell us about your use of colors in your designs. “The use of color should enhance and bring to life the concept. Color should set a tone and should help illustrate what you’re trying to communicate.”

You’re a web designer and a creative person - describe the creative process and how you stimulate yourself? “I look at a lot of blogs, design communities, and personal sites everyday to get inspiration. I’ve got a large appetite for that type of research, so I really enjoy it. It’s also good no good to get offline and look at anything you can get your hands on - ranging from brochures, catalogs, annual reports, etc.”

In solving problems what kinds of process or guides do you use. “I recently did a logo for landscape architecture and urban design firm, who wanted their logo to represent the collaboration of the two partners. I solved this through type, and how it worked collaboratively as one. http://logopond.com/gallery/detail/12670 . So I guess the only guide I have is to make my work smart and conceptual.”

What are your sources of inspiration? “http://www.designinteract.com/sow/ , http://www.commarts.com/CA/exhibit/ , http://www.thefwa.com/ , http://www.designflood.com/ , http://thedenveregotist.com/ , http://logopond.com/ , http://www.goodmagazine.com/ .”

What are your favorite website designs that you did and did NOT design yourself? “http://www.nokia.com/nonstopliving - it has a great use of flash.”

What was the toughest project or customer situation you’ve encountered? “I did a site last year for an adventure travel consortium, representing 11 individual companies. We had to design a site that would be a hub for all these companies and make each company feel like it was being represented. So in actuality, we had 11 different clients to please. I feel the site was a huge success because our concept was dealing with the many ways people chose to travel. Some like adventure, others like relaxing. Our solve for this was to illustrate scenes at the footer of each page depicting the specific companies - http://www.adventurecollection.com.”

What advice would you give to beginning web designers? “Be conceptual in your work. Be thoughtful about why you chose a certain color or font. Don’t choose it because it looks cool—chose it because it fits with your concept.”

Thank you Gary for the ideas and the graphics. Have continued success!

Burning the Envelope,
Arthur Browning

What more can any club, organization, association, society or business want to show off their flower interests on a WordPress Theme? Whether you need a blog for a florist, horticulture, bulb, orchid, rose, iris show - this chrysanthemum showcase makes sense for any small shop for arrangements of buds, vase, blossoms by designers or as gifts.

WordPress Theme #16967

A vase full of blossoms never looked better. A floral designer with the gift can show off their real skills. Flowering bulb associations can use these as well as any show for Orchid, Rose, Iris or Chrysanthemum clubs. Small business shops can use a WordPress Theme to display the flowers that florists want to see in a blog on horticulture for high society arrangements of buds.

One major collection of the best WordPress Themes can be found here. Flower clubs can advertise for florist services or just run a blog for horticulture society news. Bulb Association press releases will get the eye when you talk about orchids.  Show you iris, rose and chrysanthemum buds in your small shop or floral supply business. Arrangements in a Vase by a Blossom Designer make perfect gifts.

Small Gift and flower shops use these wordpress themes to make a statement in their community. Florist clubs can blog like crazy about horticulture society news or bulb association press releases. Arrangements with orchid, iris, rose and chrysanthemum blossoms will show designers the bottom line in bud vase business.

So, don’t ignore the possibilites of a WordPress Theme for the flower club. Small business and shop arrangements make the bud a vase or blossom designer gift. Florist Blog on the Horticulture Society lists the importance of Bulb Association and Orchid Shows - send them to Rose, Iris or Chrysanthemum.

Congratulations to the Missouri Tigers!
Arthur Browning

Search Engine Optimization is important as we all know. If you want to make sure that you are fully search engine optimized then read on and let Uncle Arthur do his SEO utmost to pound it into your brain.

Do your web pages load quickly? Or do you see some gigantic Flash file sucking your computer under. Remember, not everyone wants so-so entertainment that takes up a lot of time, they definitely want to get into your content or products however. Search spiders will leave if they can’t get into your pages quickly.

Do you want to hire an SEO expert to make your page go high on the SERPs? I have a few articles on that here at WTB. If you read them you will remember that nobody can guarantee top rank in Google for any keyword that matters if there is a competitive situation for that keyword.

Are you doing your keyword homework? Make sure you have your keyword as a part of your title and in TITLE tags, and use your page keyword in H1 tags as the main heading. Use your keyword as part of the H2 sub-heading, at least once in the first 100 characters, again in the last paragraph and once for every 400 words in your text on that page.

Are you doing your linking homework? If you have different keywords on different pages then get links for each individual page’s keywords. If those links come from sources that are also strong for that particular keyword, then all the better. Sounds simple, but these are the main points of SEO.

Simplifying the Absurd,
Arthur Bowning

Sometimes a person needs to let their public know what’s going on with them - be it business, personal or political. A Flash Template Personal Blog Website can do just that, as well as support any other websites that you might want. Whether you post biography for fans, friends, family, work colleagues, associates, club members or team news of interest for public relations or politics and the campaign office or as a business or career blog.

Flash Template #16944

A good website for SEO can contain biography info for friends or fans - and family or work colleagues need to know some things as much as professional associates and club members about the team news. This maintains positive interest and creates positive public relations and good politics. Using a Flash Template on a Personal Blog gives any Campaign for Office the most economical business edge.

Work colleagues and professional associates join the club for good business and a team spirit that feels like family. The Flash Template for a website as a personal blog can even be optimized for SEO. Fans want your biography. Friends and members need major news events published to sustain interest. Public relations doesn’t have to play politics if an office campaign is well documented.

A business news website specifically for public relations need not be dull, use a Flash Template to make the Personal Blog a real nexus of information and interest. The SEO options are always easily exercised. When you present your biography to fans or friends it can be done as pure data or as a poetic view of family, work, esprit de corps with colleagues and associates. All the club members want to share in the team, it’s not just about politics or the campaign for office.

Do not forget to see the truly amazing collection of beautiful Flash Templates here. Whether for a personal blog or any other website need. Each of these can be made SEO ready. Your biography for family, fans, friends work colleagues and associates, members of the club or team want news for both interest and public relations or as a politics campaign statement for business or public office.

Look At Me! Look At Me!
Arthur Browning