Ecommerce has made unbelievable inroads into several markets. Price comparison shoppers love the ability to surf the price comparison websites that show prices for a particular item from six or seven major bricks and mortar chains or other online retailers.

Ecommerce shop owners must do everything possible to increase and maintain business while controlling overhead to compete is this toughening field. The absolute lowest price does not always make the sale however, even though many shoppers have price as one of their two or three top criteria in shopping.

Perhaps the most underrated single thing you can do for your ecommerce business is to grow your customer loyalty. Loyal customers return because they know you have good pricing - but you have many other desirable features. These features are not just FREE shipping or BONUS gifts of a sample of new face cream.

The most important features are listed below - remember them the next time you are shopping online or returning to your favorite seller to make a purchase.

1 - Customer Service - When your customers need help or have questions they want email and telephone support, and it better be good, fast, courteous and to the point from the very beginning. Haphazard support in customer service has cost the very biggest websites in various industries as much as 50% of their return business, which could be estimated to be 50-80% of their potential volume.

2 - Involve Visitors - Shoppers want to belong to the best outfit possible, they can quickly become loyal to you if they feel good about you. Does your website make them feel good, in control, enjoying their visit, knowing they are doing good business with a good company? Your website must be attractive, interesting, even inspiring or fun or mysterious to get visitors to continue to involve themselves with you.

3 - Excellent Branding - Customers should automatically feel all the good things they know about you every time they read your emails, see your website, get letters or bills, pass on a great deal to a friend, etc. When they feel this way about your logo and designs and colors you create very good loyalty with your imagery and signage for your products and services.

4 - Know Your Market - To fully understand your own market means you can determine what they want and how they want to know about it. Learn everything about your buyers - demographics, favorite products and features, etc.

5 - Know Your Competitors - To really know your competitors you must understand their strengths and weaknesses. You must see their strategies in order to surpass them in one or all areas of your ecommerce business.

6 - After Sale - Your buyers want to understand that they are important to your business - that you realize how much they help your business. You must express this to them without boring them. Ask for their suggestions and complaints and requests. After a sale, it is the natural time to ask, but you can’t be demanding or bothersome to them to get results.

So, protect your customers. Once you have won them, make sure you keep them. It is the most cost effective way to continue making sales. And a good return customer is the best word of mouth advertising you can get. If you accomplish the above guidelines you will have a very competitive market strategy for getting and keeping ecommerce customer loyalty.

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