I have heard the buzz on the internet - it’s not really very funny either! “Uncle Arthur is the Missing Link.”(?) That’s insulting and, well, just not true. I admit I have had some problems with links. But now I am here to put these rumors to rest. I have never been the missing link!!!! You can quote me on that.

When I work in SEO I “keep it simple stupid” - so should you. That doesn’t mean you are a missing link, does it? Well, does it? So I will tell you how Uncle Arthur handles SEO right now - let’s kick it!

SEO has been a big deal for a long time. We have all heard of the adjustments search engines make. The question of how inportant are links are is a biggie!

When webmasters compare notes on the effects of these adjustments they realize some changes are temporary - Are one-way incoming links better than reciprocal links? Well for now we can see that reciprocal links are still important for SEO. The link farms of past years are not as well rewarded but good reciprocal links from good websites with some authority and similar content are still weighed in well by the major search engines.

The comparison of notes shows that 1) a one-way link was a little better than a reciprocal link 2) the greater the authority the linking website has the more it helps 3) if the searched keyword is found in the URL of the linking website that makes the link a little stronger in the SERP also. All of these sound good to me. How does it sound to you - all you little missing links?

Also two other notes 1) a large number of links is only slightly better than a moderate number 2) age of the websites linking to you was also slightly helpful.

So to summarize for all you Missing Links - you should get your links from authoritative sites, with the keyword in the URL, one way or exchange to reciprocate, and get links on a regular basis so they add up.

Border War Prediction: Missouri 37 - Kansas 20

The Linkmeister,
Uncle Arthur Browning