Everybody wants Google! They want those SERPs to show their website HIGH on the list. Well, Google is available and has very open eyes to anyone who writes the right kind of invitation. - - Are you, uh, writing the right kind of invitation? Uncle Arthur better explain here.

Google wants you to make it easy for them to see what your website and content have in common with any particular search, and the words in that search. So, you must be sensitive to this and make the right efforts to show them.  Here’s five good ways to get your webpages HIGH on Google’s SERPs:

1) Design your website, or redesign if necessary, so that spiders can easily and quickly find the important parts of your site and content. Your code lets spiders set priorities for your content. Example: If the navigation is read before the content then a spider gives navigation the priority. You ideally want your important content to be written first in the code, before less important parts of any page.

2) Optimize all of your content. In short this means three things - formatting of your content, keyword density, the webpages’ relevance. Keyword density is essentially the number of times the keywords are used on your page relative to the total number of words on the page. You need to maintain 3-5% keyword density - use keywords 3-5 times per hundred words. Formatting your content means getting your content into header tags, using bold and italics in anchor text to increase the weight this text carries. Overall site relevancy, means that if your entire site is about the keywords you use then it’s easier to get rank for those keywords.

3) Link Baiting is essentially the ways to get incoming links for your website. A blog that is updates with links to your relevant content is a very good method. You can also offer tools, quizzes, contests, jokes or quotes, stories or cartoons - any way to get someone else to link to your website. Links can be built to your internal pages, not just your homepage to increase your overall website strength as well as individual page rank. Link baiting is an ongoing process to keep your rankings high or get them higher.

4) Link Building, usually of reciprocal links, occasionally one way incoming links, still helps. There is good discussion as to how much it helps now and in the future. Using different techniques is the key to balance and steady benefit from different types of links. Three popular and generally effective methods are: directory submissions, submitting articles, and submitting to search engines. Link exchanges are also effective, especially if the content of the two websites is similar. Leaving messages and comments at forums and blogs with your link in the message or signature box is another good way.

5) Social Media is a way to leave links and be seen as associated with like websites which increases your relevancy as well as establishes your website as a part of a personalizing trend that is growing as developed and planned by Google. As the Google algorithm evolves toward individual searcher-centered relevance the similar websites and similar searchers will form a trend of personalized search - with you included in those closest to your content.

See, that wasn’t so hard after all. Uncle Arthur wants to encourage you to do your best with these five good ways to
get your Google.

The Big Lebovsky!
Arthur Browning