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What has the internet got to do with “Britney Spears Edges Paris Hilton in Media War for Pop Tart of the Year 2007.” The answer is - The media. The internet has already beat out magazines and radio for exposure and it will soon be ready to surpass television and newspapers.
The internet is about publicity. Using a website to get publicity as a media form is a constantly growing art form. When you the read the article at the link above you can see how the real professionals handle exposure, publicity, the media.
The internet has it’s drawbacks - you need a computer and a server connection, you need a little computer and internet skill - but once that’s taken care of the internet is large. The internet offers faster variety with a mouseclick than all the cable and satellite remote controls can offer. And all that variety is organized by search engines - especially Google’s trend to customize searches to the individual surfer’s preferences.
How can advertisers and publicity agents use the internet? The answer is many ways. Besides a “search optimized website” there are “forums” and “social networks.” These consortiums amplify your “post”, or “broadcast” if you will. There are online magazines, video feeds, directories - all trying to find the story on your website to tell others about.
Competition? Yes. But that’s where my articles on the internet come in. And that’s where the lessons from Britney Spears and Paris Hilton - that fun flashing duo - come in. Why do they do what they do? Why does the media do what it does? Must be the money, the excitement.
Moral of the Story? Make your message clear, tell it in a powerful way, put it everywhere. If you can do that you really don’t have much competition after all.
Takin’ to the Streets,
Arthur Browning
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October 5th, 2007 at 3:47 am
[…] unknown wrote a cool post today Here’s a teaserWhat has the internet got to do with “Britney Spears Edges Paris Hilton in Media War for Pop Tart of the Year 2007.” The answer is - The media. The internet has already beat out magazines and radio for exposure and it will soon be ready … […]
October 5th, 2007 at 3:50 am
[…] unknown wrote an interesting post today onHere’s a quick excerptWhat has the internet got to do with “Britney Spears Edges Paris Hilton in Media War for Pop Tart of the Year 2007.” The answer is - The media. The internet has already beat out magazines and radio for exposure and it will soon be ready … […]
October 5th, 2007 at 4:59 am
[…] Carolina wrote an interesting post today onHere’s a quick excerptWhat has the internet got to do with “Britney Spears Edges Paris Hilton in Media War for Pop Tart of the Year 2007.” The answer is - The media. […]
October 5th, 2007 at 5:09 am
[…] unknown wrote an interesting post today onHere’s a quick excerptWhat has the internet got to do with “Britney Spears Edges Paris Hilton in Media War for Pop Tart of the Year 2007.” The answer is - The media. The internet has already beat out magazines and radio for exposure and it will soon be ready … […]
October 14th, 2007 at 1:00 am
[…] Admin wrote a fantastic post today on “Britney Spears Edges Paris Hilton in Media War for Pop Tart of the …”Here’s ONLY a quick extractWhat has the internet got to do with “Britney Spears Edges Paris Hilton in Media War for Pop Tart of the Year 2007.” The answer is - The media. The internet has already beat out magazines and radio for exposure and it will soon be ready … […]