SEO is a great way to make money, but how much is it really worth?  Some SEO service companies charge big bucks to get you fully SEOd.  But there are some companies out there that should not be hired because of their business practices.  How do you know which ones those are?  Well, here’s some ways to know if they are the WRONG company to do business with.

If a company claims your website is being held up in “search engine indexing”  this is a bad sign that they are trying to blame their own problems onto the search engine.  They should have mentioned time factors in search engine submissions and provided you with alternatives for the intial days of building traffic.

If a company guarantees to get your webpage a certain number of first page rankings within a certain time - this is a ploy that can be misunderstood by SEO clients, especially if they are new.  It’s easy to get some of your pages to appear on a major search engine’s first page if they use a paid ad or an obscure search keyword.  Does it generate traffic and sales?

If a company tells you that your website is the problem for the poor search results and sales then they are almost certain to offer an expensive and usually not needed website “search optimization” - trying to pad your contract.

If a company is also selling expensive “search engine submission services” then they are appealing to the uninformed customers who don’t realize that 95% of search goes through the big 3 Search Engines - Google, MSN, and Yahoo! Which takes 10 minutes to submit a website.

If a company recommends a complete rebuilding of a website for every customer - very bad sign. Few websites need this complete service - supposedly to make your website more “search-friendly.”  Most websites can improved with a few adjustments for relatively little expense - so price comparison is where it’s at.

Some SEO companies are doing a very fine job for a reasonable price. Companies who take the time to explain SEO to you and tell you the total cost are usually good companies.  But, buyer beware - shop around ask for a list of websites of customers that they have helped - maybe contact the owners of those webistes.

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Arthur Browning