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Search engines demand content for indexing and ranking, and they prefer fresh and keyword rich content as much as possible to boost your placement on SERPs. Writing human visitors and search engines bots can be a real challenge. Using your keywords in the best possible way will keep your content interesting to your readers and search-friendly for search engines.
One of the best ways to get the most out of your keywords is to place them in the best ways. Of course you must first make sure you are using the best keywords, which means doing some research. The more exactly that these key words fit any given webpage, the better for your search results and the better your sales. Using keywords that are not relevant to the exact content of a particular page will cause visitors to look elsewhere for more specific content. This also shows search engines that your texts are not relevant for the readers of your content, which also lowers your position on the SERPs.
For openers make sure the exact same keywords appear in all tags and titles of a given webpage in the same way they were written into the headlines and texts of that page. Writing these specific keywords into the content is important - so be sure they appear in your headlines and texts.
Use good “long tail keywords.” These long tail keywords are phrases that have 3-5 keywords put together. You can list the individual keywords that would most often appear in a search.And long tail keyword phrases often rank better in the search engine than the most competitive single or double keywords. An example for “gardening supplies” keywords: garden,supplies,tools, etc. By adding other keywords like: discount,planting,fertilizer, implements, etc. could bring visitors searching the phrases: “discount gardening implements” or “spring planting tools and fertilizer”.
Also be sure to link to these keyworded pages using both internal and external links with the same content and keywords
- this will also help your SERPs.
You can write and submit articles to different online magazines that link back to your keyworded pages. Some of these magazines show you the link hit statistics so you can see what topics drive traffic. These articles generate visits and sales as well as helping your pagerank and SERP placement for the individual pages in your website.
An open mind is free of spam filters,
Arthur Browning
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September 20th, 2007 at 10:38 pm
I sure wish overture keyword selector tool comes back to life.