Search engines have become more and more sophisticated in sorting out who said what first. And this is ultimately good for the internet and writers of original content. Nobody has the bottom line on how the various search engines detect or grade plagiaristic content. But there is a real benefit to this service because protection from plagiarism allows some real incentive for new and original content on a website in the form of good SEO.

Websites with plagiaristic content are penalized to some extent, sometimes severely. Search engines discount plagiarized material which causes a drops in the websites SERPs - sometimes a ban from search engine results.

Websites that copy and paste content verbatim from one site to another usually suffer the largest penalties. Even small plagiaristic content additions can be seen by search engines as plagiarism. Search engines design rates content as one very important factor in a website’s success in SEO. Because websites worldwide are adding content daily there is certainly that plagiarism - both intentional and unintentional. Writers of content must use guidelines to stay out of trouble. Here are guidelines that I think can help you, but are certainly not foolproof, since I did not write the search engine algorithms myself:

1) Write completely unique and original material for each and every entry you make.

2) Whether you are the only writer or you have a content writing team - you should have your writer’s work checked for originality.

3) Whenever producing completely unique material is not feasible try these alternatives. (This can especially be the case for submitting content to multiple websites.): Make sure you write a very different variation from the original for each of the websites that you will submit to. You must rewrite and rephrase every line. You can use synonyms, but changing the phrase radically is more honest. If you vary the verb tense or sentence structure it will certainly help.

A good way to make sure that your content does not resemble other content is to visit one of the content-checker websites. One of these is named Article checker and is found at http://www.articlechecker.com/ This is one more way to avoid penalty.

Baby, Everything is Alright! Uptight! Clean out of Sight!
Arthur Browning