In marketing it is impossible to provide a one-size-fits-all plan for every business. Not every product service is for all impulse buyers worldwide. Every product has its specialty market with its own considerstions.

‘Presence’ as a concept of marketing is important for internet marketing as well. Online presence is of course sold and oversold by many marketing organizations trying to turn a profit. While competition is moving onto the internet this does not mean that presence alone will swing the market.

Knowledge of your market is still the most important single factor. To know to whom you are selling and why they buy is very important. Your job is to assist them from the earliest impulse to look at a product until the purchase is made. Of course if your product is better than the competition can offer that’s a big plus.

You cannot focus on just the click-through, because many of them are bogus. You have to have some rapport with the buyer. Certainly maintaining and heightening this rapport is an art form. The end goal is trust and loyalty. If you can achieve this with your visitors you will succeed.

Admit it, I’m always right.
Arthur Browning