Research shows that people pay more attention to trusted sources of information than a commerical featuring a celebrity.  That is where social networking comes in.  The online friends of the social network communicate their opinions quickly and easily to visitors.  These visitors pay attention to the blogs and comments of their online friends.

Visitors, bloggers, social networks, search, and ecommerce are interwoven.  There is a pattern that shows online journeys begin with social networks or search, then go to visiting blogger friends, who direct them to their favorite places for good values. Bloggers tell their blogger friends about this which in turn brings more visitors.

It looks like market share of blog traffic is split roughly evenly by social networks and search.  Over 25 percent of blog visits originate from social networks or chat rooms. Search engines send about 22 percent of that traffic. More than five percent of visitors leaving blogs go to online stores or classified sites. This presents a lot of opportunity to reach people.

It’s one thing to analyze the numbers but the big thing to know is that visitors leave blogs and go to spend money at recommended websites.

So, you tell me how important social networking can be.

Power to the People!
Arthur Browning