Another important aspect of your website that must be evaluated is navigation.  Getting the visitors to your website is only the beginning. They have to be able to quickly and easily find their way about your website.  This means you need a good and understandable website.

You have to arrange all links and buttons so they are easily found, read and understand. Do not over fill any of your pages. Too much choice leads to confusion.
The first page they land on must be interesting. It is usually the index page but not necessarily.  Do not try to put every choice onto the front page.

Ease of use must also be evaluated.  Your visitors should be able to quickly decide what and how to buy.
If they seek information - it should be presented
clearly and simply. If a visitor has to figure out a maze or find hidden or poorly designed buttons they will move on unless you have something so attractive and necessary that they will stay no matter what.

It is always a good idea to have a professional web designer look over your website and point out any obvious flaws. You can keep tweaking the website in a continuous attempt to improve it. There is always room for improvement.

If you can not do your own coding and graphics for your own site there are some good professional web designers out there that can make short work of your needs. So you don’t have to let coding stop you from getting your website online.

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Arthur Browning