Another major area of evaluation for your website is whether it is effective in SEO. The reason for Search Engine Optimisation is generation of traffic. The goal is to prepare the website to get to the top of the search results pages when people run a search that uses one of your key words or key phrases.  This is done to get traffic.

Without preparation by SEO optimisation people will be less apt to find your site. SEO involves using the correct keywords in the best way, and effectively arranging your contents and menus in the best way.

The most important part of all of SEO is link building. You must rank highly with the search engines by increasing the number of links to your website from quality websites which have similar content to the subject of your site.

Let’s look at content.  The content of your website should be based on the subject of your product. For example if your website is set up to sell computers then it should contain articles about computers and hardware, not horsebreeding articles. Unrelated subjects only confuse your visitors and weaken your website’s credibility as a sourct of products and information about computers.

Your content must be keyword rich but not overloaded so that it doesn’t look like spam. The content should be broken into readable paragraphs with good headers for each section. - - Part 3 tomorrow.

Turning Heads Everywhere,
Arthur Browning