You have spent of time and money into your website. Whatever the purpose of the website is you want to get the best possible results from it. The question is how do you know your website will succeed.

Ask yourself why you even have the website. Are you trying to make a business selling a product or providing information? What should happen when a visitor lands on your page?   You are the one who ought to have the site
set up to direct people to their destination. If you don’t know what that is, then all is lost.

Visitors know why they visited your site. You should know why they came so that you can help them. If your website does not quickly provide what they want they will leave to go to another one. Just because you get all the traffic you could hope for does not mean that your site will succeed.

There are several ways to measure your success. One is your Conversion rate. The conversion rate is the ratio of visitors to buyers. If you are not selling it is the rate at which your visitors do whatever you want them to do. It could be to sign up for your newsletter or anything else. If you get one hundred visitors per day and you convert three then your conversion rate is three percent.

This is a good measure of the quality of your website. If your site is not converting, you know that you need to make changes to the site. However, it could also mean that your marketing or advertising campaign is sending untargeted traffic to your site. In other words sending visitors who are not interested in what you have to offer.

Have Your People Get With My people,
Arthur Browning