Content is being honored more and more by the Google Search Engine algorithm as well as other search engines. Content, both quality and quantity, is a major factor in the SERPs, which drives your traffic. Here’s my question. How good is your content- actually?

Your content can appeal to Google’s spiders or it can appeal to your readers, or it can do both. If it appeals to the spider you will get clicks, but if it appeals to the reader you will get revisits. This of course depends on what kind of content you are generating and for what purposes and for what markets it is intended.

No matter how good your content is it can be imitated and or quoted in other articles that essentially ride on your research, genius and/or eloquence in various ways. At least if your article is cited in other articles or quoted you should get a link, and as Leonardo Di Caprio said in “The Departed,” you will at least get that “out of it.”

The flattery of this back-handed recognition, as with imitation or outright stealing, is not enough however if you don’t get a link “out of it.” So is this a problem for you? It kind of takes some of the initiative out of your research, genius and/or eloquence in various ways.

Is this a problem for Google? To some extent it is. It’s algorithm takes into account your new content but not really your research, genius and/or eloquence. It cannot react equitably to stealing at times, and seldom to imitation. What can you do about it? As Jack Nicholson said in “Hoffa,” “I’m gonna do what I gotta do.”

Watch Your Ps and Qs,
Arthur Browning