Link popularity is one of the most important factors that effect your website’s rank on search engine result pages (SERPs). All the main search engines like Google, Yahoo and MSN consider this the most important factor. They say that when a website is important, other websites will link to it to offer resources for their readers.

This means an important website that has a higher number of incoming links should be ranked higher than its other competitioprs that have lower number of back links. Webmasters know that having a high ranking website means link popularity. Most websites have no quality content, only product and service advertising, so they get few if any links because they have no valuable content.

A website’s ranking should not be limited to the number of incoming links, because it is very easy for webmasters to build thousands of back links to their websites through link exchanging and link farms. Quality links bring higher rank.

Links should be from good and popular websites and from pages that have very low number of external links. Usually when a website’s incoming links are all targeted to the home page and carry the same keyword and all have the same description and are from links pages and are reciprocal, it means they are created solely for page rank.

So what should you do? Tune in tomorrow for more LINK Popularity - Part 2.

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Arthur Browning