One big challenge with the long tail becomes “how long” do you want to make it. You can’t type every phrase into a search engine for your topic. It’s not possible.  What you want to do is pick phrases that are still searched on a regular basis. You want phrases that will be productive, not just bringing a visitor by random chance.

This is the reason you should make the most of your keyword research. You want the keyphrases that customers actually use yet few of your competitors have noticed. That’s where your best chances of making a living from your long tail comes from.

To use the long tail effectively you must be able to work it naturally into your content text. You need to be readable by all the search engines. You must use a lot of different but similar keyphrases. Originality of content can be hard to maintain when you’re trying to optimize a site.

This is makes a long tail relatively productive for pay per click traffic.  Long tailed phrases are more likely to be cheaper yet
possibly more productive. Such searches are more serious and you have a super pay per click situation.

Don’t Play Me Cheap,
Arthur Browning