Even if you cannot clean “bad” press completely out of the web, you can at least load the first 10-20 search engine entries with “good” press.

There are several ways to do this. A good way is to raise your profile. Generally, as you raise your profile with higher ranked “good” press reports on a search, you push the more negative and ambiguous reports out of sight.

There are websites - like PR.com - that will allow you to post your company’s profile. An annual fee might be required. It’s not easy to find these sites, but you may find some opportunities by searching your competitors’ names and discovering where they are listed. (You like the way I think?)

Articles can help a lot too. You get three benefits from any article that you write. Not only will articles build rank for your company name, they will also build backlinks to your site. And the article positions you as an expert in your field. You can use your company name in the resource box at the end of an article along with a link back to your site.

Using your company name in the body of the article body gives you a better chance of a good ranking. You can research potential sites to submit your article to by searching for one of your industry keywords plus “articles” in a search engine like this. Also check the Rank of the Article site - the higher the better - there are lots of 3s, 4s, and a few 5s to choose
from.

Check out some more winning ways to deal with Negative Press in Parts 1,3, and 4.

Don’t Be Trippin’,
Arthur Browning