1) Put your keywords in your title, slogan and text with keywords above your menu. This is the first thing that search engines will read.

2) Headlines are highly rated by search engines. Keep keywords in your headlines.

3) Write your keywords into the “title” and “description” tags - specific to that page’S content. Try not to go over 8-10 words on the title and 14-20 words in the description - this keeps it readable again.

4) Be very careful with Flash - it can’t be read by search engines and causes slowness on loading the page.

5) Keep graphics relevant to your content and be sure to use Alt tags containing the relevant keyword(s).

6) Use image links in to important content on your own web site. Spiders will follow image links even if they prefer text links.

7) Some search engine spiders cannot search frames - use frames at a risk.

8) Simple tables are more easily read by spiders - so keep them simple.

9) Cascading Style Sheets and Java Script files reduce page size and download time - spiders can index your web page faster which helps your ranking.

10) Use standard HTML as often as possible. FrontPage, Dreamweaver or other WYSIWYG software editors add unnecessary scripting codes that make the page larger and harder to crawl.

The Wee MacBlogster,
Arthur Browning