WordPress Themes and free WordPress hosting make it possible for anybody to write a blog. But bloggers usually want visitors to read the blog as well. If you can’t answer the big “So What?” your readers will evaporate.

Your headline must interest the reader immediately. As much as possible it should cause them to want to ask “So what?”, AND want to read your article to get the answer.

Ideally your headline provides the impetus to read on for the answer to “So What?”. It should also provide an invitation to read on and get the “Know What?”.

I will use this article’s headline as an example - “So What? The Answer is In Your Blog”. It asks a question - THE question, then it alludes to an answer, a solution. Not just in a blog, YOUR blog. - KNOW WHAT? You better read on!

And your WordPress blog post should then succinctly answer that interesting question. It gives the reader a sense of satisfaction and gratitude to you and your blog when you help them to discover and learn.

A Legend In My Own Mind,
Arthur Browning