This entry was posted on Tuesday, January 2nd, 2007 at 5:42 am and is filed under Web Templates, WordPress Themes, Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Google AdSense has been the preferred way for many people to earn some income online. There are ways to improve your earnings with Adsense whether you have a WordPress Template blog or a major website.
First sign up for the free account, copy your ad code and paste it into your WordPress Theme or website. However much money AdSense is making for you now - a few adjustments can increase that amount.
1) Don’t use the traditional horizontal banner style or leaderboard image ads because people are blind to them.
2) Color code your ads to match your web site colors. Don’t use frames around your ads - choose the same color as your page background for the ad frame and the ad background.
3) Use Google’s AdSense optimization tips, especially the visual heat map to help you decide where on your page to place your AdSense ad code. WordPress Themes are flexible enough for a good bit of adjustment.
4) Research competitive keywords using a keyword research tool such as Keyword Discovery or use the list of the most popular keywords from various sources for your website. Targeting popular keywords should trigger AdSense ads on your pages that utilize those keywords. The more popular the keyword or phrase, the higher AdWords advertisers are generally willing to pay per click for it so the higher your commission on those clicks.
5) Use Google’s 4 and 5 link ad units wherever possible. They seem to have a much higher Click Through Rate (CTR) than regular ad styles. You can view all the AdSense ad formats when you sign up. WordPress Themes can handle several ads.
6) Place arrows or images next to your ads to draw attention to them.
7) Use the full allowance of multiple AdSense ads on each of your pages - 3 regular AdSense ads, plus 1 link unit. Use careful placement of these ads so they keep the look of your site.
8) Tailor your page content to a particular niche or focus to trigger AdWords ads that closely match your content and are more likely to interest your visitors and inspire them to click.
Fully Optimized,
Arthur Browning
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