Of all the ways to promote your website one of the best is to use search engines. People looking for products and information use search engines. For your website to benefit from a search it must be seen easily and quickly in the results of the search.

Some Search Engines offer a service called “paid inclusion.” This means the search engine will include you into their index for an annual fee. All Search Engine have spiders that index any page eventually. The big factor for Internet Marketing here is: when will your page be indexed? (The road is long, life is short, - whatever.)

Search Engines with Paid URL Inclusion services have spiders that are dedicated to index particular pages that have been contracted. This means you get indexed immediately. (I used one of these with Dogpile and MSNBC Search Engines and I was definitely satisfied with the results.)

The biggest factor to consider, again is the annual fee. The fee is necessary to keep your pages in the search engine’s index. If you use paid inclusion your page will be removed from their index for awhile when you discontinue your service. Not to reappear until it is indexed by the regular free spiders.

The advantages are immediate inclusion and regular reindexing. This can save you months of waiting. The spider for paid inclusion usually indexes your pages in a day or two. And, if your page has no inbound links, the regular spider will never locate your page.

Paid inclusion spiders will visit pages regularly, sometimes even daily. The advantage here is that as you update your pages to improve the ranking with search engines the paid URL Inclusion spider will show those results within days.(Now that’s what I call Internet Marketing)

About Cost, it varies, (and I believe it is somewhat negotiable). Three years ago I paid $69 for a small site but it got good results on three Search Engines. I suggest negotiating, maybe try one package. If you like it get some more.

The disadvantage here is limited Internet Marketing presence because the big Search Engines - like Google, Yahoo, and AOL do not offer paid URL inclusion. That means that the search engines that you choose to pay an inclusion fee will amount to a small fraction of all the traffic in your market. (In my case inclusion was much better than the pay per click costs I was paying.)

If your content changes on a daily or weekly basis, or if you sell expensive products for select visitors then paid inclusion can be a good bet for your Internet Marketing.

The Big Kahuna,
Arthur Browning