Everybody remembers the 4P’s of marketing: Product, Place, Price and Promotion. But there are also a very important 6 C’s too. (No, you don’t have to learn them, but it would help if you used them.) The 6 C’s heighten your ability to promote your products/services through good Internet Marketing.

CUSTOMER: You must be customer focused. You really need to understand the targeted consumer - their needs,wants, and motivations. You need to understand why customers do (or don’t do) something - when they do it and why they do it. This knowledge is critical for internet marketing. Strong understanding of the buyer’s behavior will help you see what is important to the customer.

CONSISTENCY: Companies need consistency in their message. This will reinforce a brand’s image. (Wouldn’t you have questions if Coca-Cola used a green logo on their Webpage Template for awhile.)

CREATIVITY: Creativity in your message sets you apart. Customers need imaginative reasons to remember your product/service. Internet Marketing with creative messages sets your product apart from the clutter. Keep messages vivid - which attracts attention, maintains interest, and stimulates consumers’ thinking. Imagine using the same old invitation or email or billboard in Internet Marketing. Even if your Web Template looks fantastic you need a creative reminder for your buyers.

CULTURE: You will need cross-cultural communication to grow your customer base. Some cultures might love your product/service but they need an inviting message that’s culturally sensitve to their understanding or their language.

COMMUNICATION: Consumers want good communication - when they are comfortable in communicating they may hear your message. This means improved internet marketing.

CHANGE: Internet Marketing is not just a business function, it’s a process. Marketers must constantly CHANGE as society changes.

It starts with your webpage template, logos, text, content, quality and placement of pictures and graphics - observe the 6 C’s for superlative Internet Marketing.

Ever Vigilant,
Arthur Browning