Is your website isolated, a visual blackhole, lost at the Website circus?

There’s a few ideas floating around that may be worth repeating. Maybe you should try hosting a weblog on your website. You can post a few introductory blogs to introduce yourself and give the jist of your website - especially why it is of interest to your readers(market).

Later, you can post some articles of real interest to your visitors (who have friends - hopefully). Whatever you do on your website there has to be several angles that make good reading. Summon your skills as a writer and put those angles into print. For example, if you sell perfume you could write on home perfume displays or selecting gift sets or what not to do with perfume - i.e. never mix “Indecent Proposal” with “Now or Never”, etc. You can rate perfumes, run a vote or a contest on perfumes, tell customer stories, i.e. “How My Perfume Kept Him Out of Heaven”.

If you make the article interesting enough it might be carried by another blog or Ezine - why not? Just do some e-networking. If you submit an article just mention your very most excellent website and make sure there is a link back to it in the article (Get it?).

Of course you should get into a few directories - especially the free ones. And try to exchange links with the good people of the neighborhood who have related websites (You know girls - hair products, nails, lingerie, maybe a cultural website - - or not?).

There are some websites that can submit your site to some of the major search engines. Just do a search and choose from the free ones if they look alright. Here are some websites with free search engine submission pages: Jayde, LookSmart, Lycos, MSN, Netscape Search, Open Directory, Yahoo!, AltaVista, Fast/All The Web, Gimpsy, Google, JoeAnt.

By the way “popularity” is a good thing. To get popular you can find out how many Web pages have linked to your site. Then you should get more links to your site. To do a Popularity Check paste your URL into any of these search engine search pages: AllTheWeb, AltaVista, Google, MSN, Yahoo!.

So even if you sell embalming products - remember not everybody knows all of your good points - until you tell them.

Livin’ the Dream

Arthur Browning