Campbell-Ewald has launched a new design for Chevrolet. As far as I understood from the post on Digital Web Magazine the design is good since it validates. Following standards is good of no doubt. But if we get back to the design (I mean graphical design not coding!)…

With the new design they have lots of free space at the bottom of the home page and with some other sub-pages as well. I can hardly say it’s a good design as I fail to get the meaning of this and I really doubt that there’s any functionality with this space. It just makes me feel like some elements still have to be loaded or… that the site is not finished yet.

Template Monster has a nice template with almost the same layout but without such a free-space-that-makes-me-feel-like-the-site-is-not-finished. With this template they managed to avoid this problem actually when you look at this template you never think that it can be a problem at all.