This post is actually inspired by this book. I haven’t read it yet but the idea of telling a story is very much to my liking.

I’ve decided to make a quick search on website templates providers’ slogans as this is a short variant of the story they tell to make me purchase with them.

This is what I found…

Template Monster – Delivering the Best Templates on the Net!
Sounds cool… I believe that it’s really is so but… They deliver the best templates on the net to WHOM? To me? To my competitors? To anyone on the Web? I don’t feel the personal touch with this message.

Template Heaven – the Most Powerful Design Solutions!
Cool too! But! Tell me that you are interested in me as a client of yours! I don’t want to hear the stories about how great you are. I want you to tell me how cool I’m when using your products…

Design Load – Professional Design Centre
So professional design centre is here… I’m tired of saying ‘cool’… Professional design centre… but where am I with this center. Tell me about me to make me stay with your company.

Design Galaxy
They do not tell a story! Will never get back to them!

Boxed Art
Another one poor story of no story!

4 Templates – Your Template Resource.
It seems to be the best story I’ve met with website templates providers… It tells about the templates and about me! Happy with the slogan now but wonder why they are not number one with such a perfect story… Should try out their product (never yet). Maybe this is the problem?

Or maybe the story company tells is not of such importance with website templates industry…