This entry was posted on Friday, February 18th, 2005 at 10:37 am and is filed under Web Templates. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
If you search for Template Monster with Google you would notice a couple of sites which use “templatemonster” as keywords at Google Ads. The latest two I’ve seen were perfectory.com and boxedart.com. As far as I understood perfectory uses the same templates as Template Monster (I don’t know exactly if they are affiliates or resellers) this can explain why they use templatemonster as a keyword but what goes beyond my explanation is the fact that Template Monster’s competitor - Boxed Art uses its competitor’s name to attract visitors.
How much they will earn for their brand recognition and for TemplateMonster’s one? It’s not only misleading. It’s exactly what SEO experts call ‘black hat marketing’.
One Response to “The Power of the Brand”
February 21st, 2005 at 9:37 am
This is one of the most stupid things a website could do. In fact, I believe you could sue (?) for this.