This entry was posted on Friday, February 18th, 2005 at 10:37 am and is filed under Web Templates. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
If you search for Template Monster with Google you would notice a couple of sites which use “templatemonster” as keywords at Google Ads. The latest two I’ve seen were perfectory.com and boxedart.com. As far as I understood perfectory uses the same templates as Template Monster (I don’t know exactly if they are affiliates or resellers) this can explain why they use templatemonster as a keyword but what goes beyond my explanation is the fact that Template Monster’s competitor - Boxed Art uses its competitor’s name to attract visitors.
How much they will earn for their brand recognition and for TemplateMonster’s one? It’s not only misleading. It’s exactly what SEO experts call ‘black hat marketing’.
One Response to “The Power of the Brand”
Leave a Reply
Links
Categories
Archives
- September 2008
- August 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- November 2005
- September 2005
- August 2005
- July 2005
- June 2005
- May 2005
- April 2005
- March 2005
- February 2005
February 21st, 2005 at 9:37 am
This is one of the most stupid things a website could do. In fact, I believe you could sue (?) for this.